- Be customer centric in all our actions.
- Trust each other to act in the best interest.
- Treat everyone with dignity and courtesy.
- Teamwork to synergize for achieving strategic objectives.
- Innovation to create value and sustain competitive advantage.
- Commitment to self and others.
- Compassion in our relationships with our employees and the communities affected by our business.
- Create happiness for self and others.
- Improve and learn from the mistakes.
- Excellence in high-quality products and services to our customers.